Can your personalisation strategy withstand the rising trend of data-conscious consumers?

In today’s dynamic retail environment, understanding and optimising the customer journey is more critical and complex than ever. Recognising this, Cashrewards partnered with Inside Retail to conduct a nationally representative survey of 755 Australian shoppers.

Spoiler Alert:

83% of shoppers want clear information on how their data is collected and used.
87% of young families desire greater control over advertising that targets them.

Stay ahead with the latest insights on consumer sentiment towards targeted advertising. Make smarter decisions and enhance your brand's success by downloading the report today.