Intertwined with industry-leading customer service is the recently launched Cashrewards Max offering. Cashrewards Max is a premium version of the Cashrewards experience, exclusively available for eligible ANZ debit and credit cardholders. The partnership with Cashrewards enables ANZ to reward their eligible cardholders for shopping at leading brands with bigger cashback and/or faster approvals. Max members will also have access to all the benefits of the standard Cashrewards experience, such as the freedom to use their cashback however they wish. In addition, our Cashrewards Max Merchants enjoy additional priority advertising placements, offers, exposure to 4.7 million ANZ customers, a higher RoAS and increased basket size.
With over 1,700 Merchants on the Cashrewards platform, it is an honour to be recognised for the high-quality work our team produces every day. We pride ourselves on achieving exceptional results for Merchants - surpassing their KPIs and joint business plan objectives by delivering quality traffic, new customers, and innovation through product developments. Above and beyond doesn't start to describe the dedication of our team. Cashrewards clients services account managers go to great lengths to achieve and exceed expectations in joint business plans with Merchants.
Well done to the Cashrewards team, and thank you to our Merchant partners and Rakuten for this incredible acknowledgement.